Thursday, November 06, 2014

What does Product Management success look like to YOU?

Founder: 27Sprints, Product Management, Agile, Lean Startup
Hi everyone,
I'm doing some research and would LOVE your feedback. My goal is really to make us all more successful at what we do!

I would be infinitely grateful if you would answer the following, in as little or as much detail as you'd like:
1) How do you measure success for yourself in your product management role? (outcomes, milestones, ..)
2) How is your success as a Product Manager measured by your boss?
3) What do you think is missing that would help Product Managers be more successful in their roles?


Responding to just #3, I'd like to point out 2 things that I have consistently seen missing.

First, product managers are often given feedback about how well their product is performing or not performing (ROI, sales, the numbers), and what features are missing, but rarely are product managers told they need to reevaluate the process by which they go from concept to delivery. Rarely are product managers challenged to find a new way to create a product, prioritize a product, gain input about a concept, value the features of a product. Instead, product managers are asked to simply create a better product, a more relevant product, deliver new products to market faster. You can't accomplish the latter (goals) without first addressing the former (process).

Second, product managers are rarely asked or given the flexibility to get out of the office and learn new methods for improving the product development process. Regardless of your title or role, Product Mgr or otherwise, you need to go to summits and meetups, network with people, share experiences, learn new ways of addressing issues, thoughtfully think about how to apply those newfound methods to your job and organization, introduce and try out those new ideas with your leaders and peers, and constantly evaluate, experiment, and restructure the product development process. Some product managers need to be nudged into doing this by their managers and peers.